Responsibilities

Content strategy and calendar
Own, build and maintain a content calendar spanning blogs, ebooks, webinars, virtual events, videos, reports, newsletters, and social media.
Prioritize themes based on product launches, demand generation campaigns, and brand goals,
with clear objectives for each asset.
Long-form and demand gen content
Own a mix of long-form and in-depth content (blogs, guides, ebooks, whitepapers) while also experimenting with newer formats like interactive tools, carousels, mini-courses, microsites, community-led content, and short-form audio or video.
Work with demand gen and SEO to create content clusters, pillar pages, and gated assets that drive high-intent leads and organic growth.
Partner with product and customer success to turn platform data and customer outcomes into sharp, insight-led narratives.
Webinars, virtual events, and video
Conceptualize and script webinars, virtual events, panel discussions, and product walkthroughs that establish GoComet as a trusted partner.
Own content for abstracts, landing pages, email journeys, moderator notes, and post-event recaps or highlight pieces.
Collaborate with designers and product specialists to build PPTs, demo storylines, and short-form video scripts for social and paid campaigns.
SEO, email, and performance
Publish and optimize blogs and key pages for SEO to pull in the right kind of traffic, not just more of it.
Own email campaigns to customers and prospects (newsletters, nurtures, launches), and keep improving opens, clicks, and replies over time.
Use tools like HubSpot, Google Analytics, and Search Console to understand what’s working, double down on winners, and tie content back to leads and pipeline